Morrell Wine Co.

Morrell Wine had an outdated catalog and design look at feel. They needed an upgrade in execution of their bi-annual catalog. I spent some time analyzing their catalog and put together a fresh new design that has set the stage for their catalogs from then on, for the next several years. The Morrell Catalog that I designed set the stage for the next three that came after it, each with its own unique seasonal theme, fonts, and look and feel.

Photographic imagery was a combination of stock and commission, with most of the wine bottles needing to be shot fresh and at the time individually siloed for inclusion both in catalog and eventual e-commerce site. I art directed the photography, executed by Rebecca Fondren, collaborated with Sam Perkins at Morrell wine on the written copy, and personally executed layout and design for each catalog.

I also learned a lot about wine, in the process. <3

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